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undercover verdictMock trials & jury research

Mock trials & jury research

Test your case.
Understand the jury.

See how mock jurors interpret your evidence, where your arguments lose traction, and why they reach their decisions.

For trial attorneys preparing their next move.

The reasoning behind the verdict

The same
evidence.
A different
reading.

What seems clear to you may land differently in the room.

↓

The questions that matter

Find the gaps
before the jury does.

01 —What persuades?Discover which arguments resonate and which fall flat.

A question to explore

“Which part of the argument would you repeat to someone else—and why?”

Ask for the reasoning, not just agreement.

02 —Where do doubts begin?Uncover what raises concerns about your evidence and credibility.

A question to explore

“What would you need to know before accepting this account?”

Separate missing information from disbelief.

03 —What changes their minds?See how evidence, framing, and witness testimony influence deliberation.

A question to explore

“Did anything in the discussion change your reading of the case?”

Listen for what shifted, and what stayed unresolved.

02 / How the research works

Your case.
A fresh set of eyes.

Recruitment and moderation are part of the research—not an afterthought.

Four steps. Swipe to explore

  1. 01

    Define the questions.

    Start with what you need to learn: a disputed fact, a vulnerable witness, or the story as a whole. Agree on format, timing, and scope.

  2. 02

    Recruit for the case.

    Screen participants against the agreed study criteria, with your venue and research questions in view.

  3. 03

    Listen. Then look closer.

    Present the case or selected materials. Observe the discussion and use neutral follow-up questions to explore the reasoning—not steer the answer.

  4. 04

    Make the findings useful.

    Connect the reactions and deliberation themes to practical recommendations for your narrative, exhibits, and trial preparation.

03 / What you take away

More than a vote.
Something to work with.

A strategic report connects what participants said and did to the questions you set out to answer. A debrief gives your trial team room to work through what the findings mean.

Reporting depth, witness assessment, and debrief format are agreed in the scope of your study.

Shape a study around your case
From findings to preparation
The reasoning
How participants explain their decisions; where their interpretations agree and diverge.
The friction
Recurring confusion, credibility concerns, and themes in the deliberation.
The next move
Recommendations for refining the narrative, materials, or witness preparation.

Research informs judgment.
It does not guarantee a trial outcome.

04 / Ways to work together

The right lens
for your next decision.

Test the whole case or focus on a specific uncertainty. We shape the engagement around what you need to learn, rather than making every case fit the same exercise.

See the case through fresh eyes.

Full & mini mock trials · Online mock trials

Explore how recruited participants hear both sides and reason toward a decision. Use a full simulation, a focused session, or a remote format.

Pressure-test what matters.

Exhibit & demonstrative testing · Witness research

Find out how materials are understood and how a witness’s account is received. Separate a persuasive idea from a confusing presentation.

Understand the people hearing it.

Venue analysis · Community surveys · Jury selection consulting

Explore community attitudes and relevant assumptions. Inform voir dire preparation and discuss selection support appropriate to your case.

Keep learning as the case unfolds.

Shadow juries · Post-trial juror interviews

Gather an outside perspective during trial, or explore the reasoning behind a verdict afterward. Juror contact is subject to court rules, permission, and applicable ethics requirements.

05 / How we look closer

Human questions.
Open minds.

The aim is to understand a reaction, not manufacture agreement. Make room for different readings of the case—and follow the reasoning wherever it leads.

Listen without leading.

Ask open questions. Give quieter voices room to be heard.

Look beyond the tally.

The same vote can conceal very different reasons.

Leave with better questions.

Use uncertainty to focus the next step in your preparation.

06 / A few practical questions

Before we talk.

When should we bring you in?

When there is still time to act on what you learn. Early research can test a case narrative; a focused study can address a particular exhibit or witness closer to trial. Share your schedule so we can discuss a feasible scope.

How are participants recruited?

Study criteria are agreed during planning, and participants are screened for relevant fit. Venue, eligibility, and recruitment availability are considered in study planning; a mock panel is not a promise of the jury you will face at trial.

Can we work remotely or outside your area?

Online mock trials are among the available formats. Tell us your venue and participant requirements; we will discuss recruitment feasibility and whether remote or in-person research is the better fit.

What does it cost, and how long does it take?

Scope, panel requirements, session length, and reporting depth determine the proposal. Recruitment and delivery dates are confirmed for the project—not assumed from a standard turnaround. Start with your case questions and trial date.

How should we handle confidential information?

Keep your initial inquiry high-level. Before sharing sensitive materials, agree on confidentiality terms, participant NDAs, and document-handling arrangements for the study. Your counsel should determine the applicable privilege and work-product protections.

Will this predict our verdict?

No study can guarantee how a trial jury will decide. The value is in learning how participants interpret the case, where their reasoning differs, and what those findings suggest for preparation.

Let’s start with your question.

What might you
be missing?

Tell us what you’re preparing for, when you need answers, and which part of the case you want to understand better.

Email Jaime

[email protected] · Opens your email app.

Prepare your consultation brief

Download a short brief to attach to your email. This tool saves a text file to your device; it does not submit or send an inquiry.

Please don’t include privileged or sensitive case details.